Album: I Disagree
Genre: Pop/Nu-Metal/Metalcore/Industrial Metal
Label: Sumerian Records
Whenever an artist announces that they’ll release a new album consisting of sounds from a genre they’re not primarily known for, it’s hard not to be skeptical or roll your eyes upon hearing the news. There’s always that chance that the outsider not versed in the genre will regurgitate stereotypes and package it as whatever genre they’re going for. So when word caught on that musician and internet sensation “Poppy” was going to release a heavier and darker album, it unsurprisingly divided the fans that loved her sugary “Alt Pop” and immediately prompted “Metal” elitists to throw a fit, but what seemed like something that would fall into parody turned out to be rather impressive. Fucking incredible to be honest. I’ve been aware of Poppy. Though I wouldn’t necessarily call myself a fan of her previous work, i’ve always respected the unusual and artistic take on her own brand of “Pop,” and even the strange David Lynch-esque nature of her internet videos. Her new album I Disagree wasn’t necessarily a priority for me and after how stacked this year has already been so far with new releases I honestly and ashamedly had forgotten about it, but after much buzz I finally listened to it, and I was pleasantly surprised. This is the most accomplished fusion of Metal, Pop, and Electronic Music i’ve heard in a very long time. This album works on so many levels. It’s undeniably heavy, drawing influences from “Metalcore” and “Nu-Metal,” it’s immensely polished with pristine yet filthy production that incorporates elements of “Dubstep” and “Industrial,” and Poppy’s “burn shit down” attitude combined with a sense of maturity, optimism, and animated yet lush vocals are a recipe for success. Another reason why this album works is that Poppy doesn’t sound like she’s trying to sound “Metal.” She’s not throwing up devil horns while wearing a pentagram t-shirt. Instead she’s just being Poppy, a darker Poppy yes, but this progression feels genuine. Though lyrically simplistic, Poppy’s intentions are clear. They’re to inspire. To inspire us to be true to ourselves, to question authority, to be free, and to innovate, and not once does it come off as corny. To all the Metalheads that will dismiss her as a “poser” or disingenuous, think of it this way, she never actually said she was making a “Metal” album, she’s just incorporating a darker sound while showcasing her love for all things “Metal,” and by default the album is undeniably “Metal” and drags the genre kicking and screaming out of it’s element. The fact that it takes someone who’s primarily known for “Pop” to do that says a lot about your refusal to evolve. Poppy is going to do Poppy, unafraid of backlash, and that’s utterly inspiring.
Written By: Steven Sandoval